FTC is on the path of war over Internet Privacy Policy

The Federal Trade Commission, a rule for virtual merchants online “virtual ring clash Monday, calls for a law on the protection of the site personal information of users. The FTC online monitoring retail for a period of five years formerly of the content itself the police. But he noted in a study that many companies flouted the rules that the FTC had in the past. And it became crazy.Since 1997, the Agency asked to sites post-Guidelines on data protection, consumers can decide whether to disclose personal information, the information they have collected on consumers and consumer protection against fraud credit card. In a recent survey, but she discovered that less than half of web sites more popular, more than two of these things, and only a fifth every four. Thus, the FTC has attracted over their weapons: He went to Congress and tattled.

These functions of more than reprimand as a threat to retailers - like online advertising agencies, it could also have repercussions, including DoubleClick (DCLK), 24 / 7 Media (TFSM) and modem Media.Poppe Tyson (MMPT). (This Ad-online shops are also in action by the silent collection of user data via the Web, income and habits.) For one thing, Republicans have hired to oppose a straitjacket on online business, and three of his own to the FTC Commissioners insulting the proposal.

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