Enterprises are living attachable private for people per day.
In your car. On the Internet. At the grocery store. In your workplace.
Not only runway invisible to your eyes almost every movement, invisible, but the camber of databases with details of your hobbies, habits and life at home.
It is the fuel in the Age of information is underway. Collect data on companies, so that they can you can sell other products, their prices according to your value as a client or rationalize.
Sometimes the government is helping enterprises hunger after the data, as in the case of South Carolina from the practice of selling driver licenses photos at a New Hampshire marketing. The U.S. Supreme Court stopped the turnover of this year.
There must be a free flow of information on consumers, if 21 century, trade is to work, “said Jerry Cerasale, Senior Vice President Government Affairs at the Direct Marketing Association, New York, trade group for companies, sell, by telephone, catalogue and on the Web.
The way we obtain loans easily and quickly to the USA, it is entirely based on the fact that it gives information available, “said Cerasale. Try you did not instantaneous credit or Credit and cheaply the USA, if we are not about information. Mortgages, interest rates higher. information on the fight against fraud.
And consumers have less choice and continue to travel to give them, he said, because companies would not have the kind of marketing information that enables them to successfully integrate and develop.
But others say, all this information and information sharing zusammenraffend has a dark side. Thus live under control is nothing less than invasion of privacy, they say.
I can not really hold in my hands privacy, but I know it is an important thing for me, as well as to act free man, “said Andrew Shen, policy analyst at the Electronic Privacy Information Center , A nonprofit group in Washington, DC “Once your privacy is far, it is over. Can you live in this type of environment? Yeah. Would you?
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