Consumers resist biometrics retail
As assistant director of information systems for $ 700 million Piggly Wiggly grocery chain, Rachel Bolt lautstärksten was one of those retailing biometric authentication. On Piggly Wiggly, the system - and like almost all other retail biometric system being tested today - is based on fingerprints.But, although originally planned Bolt consumers’ interest and support for the system, that the support of recent times, saw a serious drop.
Bolt said it had not appreciated, with intense emotion, as some opposition, until they have visited a store and saw a woman 70 years, literally cast a Bible on a employee attempt to humans in the program.
She told him that God wanted rain hellfire on him and he has been promoting the work of the devil, “said Bolt, and added that mean that the customer has no interest in registration.
If Piggly Wiggly, has 114 stores in South Carolina and Georgia, launched its first biometric program in the first half of 2005 was one of the main commitments of industry and the retail and biometrics , And is therefore well be followed carefully.
We tested in four stores, and it worked very well, “said Bolt. The roll-out across the chain, but does not go nearly as well as we hoped.”
The 70-year client was the answer to some concerns of the religious community that RFID (Radio Frequency Identification) and biometric programs are similar, as in a history of the Bible known as “the mark of the beast.” The story of the Apocalypse spoke borders sales or purchases “save, that the mark or the name of the beast or the number of his name.
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